I LOVE The Joy Formidable! The band’s sophomore album The Big Roar was my number one pick in 2011, their debut EP A Balloon Called Moaning my number five pick the year before. The Joy Formidable deliver one of the most potent mixes of indie rock and pop today. I have been hoping the general public would catch on and find out how awesome this band is. That may be happening now.
Check out this commercial for the BIG JAMBOX by Jawbone. You get a brief taste of a tune by the name of “This Ladder Is Ours”, a track from Wolf’s Law, the second full-length album from The Joy Formidable that drops on January 22, 2013. I’m stoked to see this band get this kind of exposure, I hope it pays off in terms of huge album sales next year.